Interesting evolution of a brand. This visual covers 72 years but only three changes in the first 33 years but 27 changes since the early 70′s.
Interesting points into uncovering consumer insights among other tid bits. In a famous episode from Season 1, he saw that the cool thing about the then-brand-new slide projector wasn’t its technology, but the fact that customers longed to connect with their pasts. (The scene where he pitches the client is worth watching.)
That kind of empathy requires truly understanding the client–maybe even better than the client understands him or herself.