Shown In the blink of an eye! Over 60 images of brand/package design experience. www.zackgroup.com
Zack Group Brand Design GIFDecember 6th, 2021 | Posted by in art stuff | branding | graphics | package design - (0 Comments)
Graffiti Artist Extraordinario!December 3rd, 2021 | Posted by in art stuff | branding | graphics - (0 Comments)
Ogilvy & Mather Colombia The real ice cold CocaCola BottleMay 30th, 2014 | Posted by in branding | package design | technology - (0 Comments)
Gerber ReplenishAugust 6th, 2013 | Posted by in branding | package design - (0 Comments)
Magazine article about Zack Group’s redesign and rebranding for Gerber Replenish: http://imgur.com/a/psJSO#0
Seeing The Negative In Everything: Charles GoslinAugust 1st, 2013 | Posted by in branding | graphics - (0 Comments)
Whitney Museum’s New Flexible Logo SystemJune 10th, 2013 | Posted by in branding - (0 Comments)
Two years ago, Museum staff began a thoughtful internal dialogue regarding the Whitney’s graphic identity and selected the design studio Experimental Jetset to develop an approach which embraces the spirit of the Museum while serving as a visual ambassador for our new building. The result is a distinctive and inventive graphic system that literally responds to art—a fundamental attribute of the Whitney since its founding in 1930. This dynamic identity, which the designers refer to as the “responsive ‘W’”, also illustrates the Museum’s ever-changing nature. In the upcoming years it will provide an important point of continuity for members, visitors, and the public during the transition to the new space.
Evolution of Batman LogoJune 7th, 2013 | Posted by in branding - (0 Comments)
Interesting evolution of a brand. This visual covers 72 years but only three changes in the first 33 years but 27 changes since the early 70’s.
Fonts NOT to use on resumeJune 4th, 2013 | Posted by in branding - (0 Comments)
Lessons From Mad MenJune 3rd, 2013 | Posted by in branding - (0 Comments)
Interesting points into uncovering consumer insights among other tid bits. In a famous episode from Season 1, he saw that the cool thing about the then-brand-new slide projector wasn’t its technology, but the fact that customers longed to connect with their pasts. (The scene where he pitches the client is worth watching.)
That kind of empathy requires truly understanding the client–maybe even better than the client understands him or herself.