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Lessons From Mad Men

June 3rd, 2013 | Posted by Zack Group in branding

 MAD MEN IN ACTION:  A powwow in the offices of Sterling Cooper.

Interesting points into uncovering consumer insights among other tid bits. In a famous episode from Season 1, he saw that the cool thing about the then-brand-new slide projector wasn’t its technology, but the fact that customers longed to connect with their pasts. (The scene where he pitches the client is worth watching.)


That kind of empathy requires truly understanding the client–maybe even better than the client understands him or herself.


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