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Big Brand Theory

January 16th, 2013 | Posted by Zack Group in branding

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Can you guess the brands? See answers here: http://www.behance.net/gallery/BIG-BRAND-THEORY-Packaging-Design/6546453
Creating a series of experimental packaging design based on the principle of BIG BRAND THEORY. The main focus is to have each brand’s identity meticulously and uniquely cropped out of the packaging as much as possible yet maintaining it’s integrity and comprehension at the same time enhancing the aesthetic value.

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