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VH1 Gets a Brand Redesign

January 14th, 2013 | Posted by Zack Group in branding

When VH1 got started way back in 1985, the cable TV network followed right in the footsteps of its sibling MTV, although focused its efforts at an older demo. While MTV (short for Music Television) scored big with tunes for adolescents and young adults (Men at Work, anyone?), VH1 (an acronym for Video Hits One) was going for the slightly older crowd, playing music videos featuring the likes of Elton John, Donna Summer, and Rod Stewart.

Read the whole article on brand channel, written by Mark J. Miller: http://www.brandchannel.com/home/post/2013/01/08/VH1-New-Logo-Plussed-010813.aspx

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