{"id":474,"date":"2013-06-03T18:40:08","date_gmt":"2013-06-03T18:40:08","guid":{"rendered":"http:\/\/designwithapurpose.com\/?p=474"},"modified":"2013-06-03T18:40:08","modified_gmt":"2013-06-03T18:40:08","slug":"lessons-from-mad-men","status":"publish","type":"post","link":"http:\/\/designwithapurpose.com\/?p=474","title":{"rendered":"Lessons From Mad Men"},"content":{"rendered":"<p><a href=\"http:\/\/www.inc.com\/bill-murphy-jr\/5-groovy-enterpreneurship-lessons-from-mad-men.html\">http:\/\/www.inc.com\/bill-murphy-jr\/5-groovy-enterpreneurship-lessons-from-mad-men.html<br \/>\n<\/a><a class=\"lightbox\" title=\"http:\/\/www.inc.com\/bill-murphy-jr\/5-groovy-enterpreneurship-lessons-from-mad-men.html\" href=\"http:\/\/www.inc.com\/bill-murphy-jr\/5-groovy-enterpreneurship-lessons-from-mad-men.html\" target=\"_blank\"><img class=\"panoramic_image\" alt=\" MAD MEN IN ACTION:  A powwow in the offices of Sterling Cooper.\" src=\"http:\/\/www.inc.com\/uploaded_files\/image\/launch-29-madmen1_257.jpg\" \/><\/a><a href=\"http:\/\/www.inc.com\/bill-murphy-jr\/5-groovy-enterpreneurship-lessons-from-mad-men.html\"><br \/>\n<\/a><\/p>\n<p>Interesting points into uncovering consumer insights among other tid bits. In a famous episode from Season 1, he saw that the cool thing about the then-brand-new slide projector wasn&#8217;t its technology, but the fact that customers longed to connect with their pasts. (The scene where he pitches the client is worth watching.)<\/p>\n<p>&nbsp;<\/p>\n<p>That kind of empathy requires truly understanding the client&#8211;maybe even better than the client understands him or herself.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>http:\/\/www.inc.com\/bill-murphy-jr\/5-groovy-enterpreneurship-lessons-from-mad-men.html Interesting points into uncovering consumer insights among other tid bits. In a famous episode from Season 1, he saw that the cool thing about the then-brand-new slide projector wasn&#8217;t its technology, but the fact that customers longed to connect with their pasts. (The scene where he pitches the client is worth watching.) &nbsp; That &hellip;<br \/><a href=\"http:\/\/designwithapurpose.com\/?p=474\">Read more <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[231,180,179,181],"_links":{"self":[{"href":"http:\/\/designwithapurpose.com\/index.php?rest_route=\/wp\/v2\/posts\/474"}],"collection":[{"href":"http:\/\/designwithapurpose.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/designwithapurpose.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/designwithapurpose.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/designwithapurpose.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=474"}],"version-history":[{"count":1,"href":"http:\/\/designwithapurpose.com\/index.php?rest_route=\/wp\/v2\/posts\/474\/revisions"}],"predecessor-version":[{"id":475,"href":"http:\/\/designwithapurpose.com\/index.php?rest_route=\/wp\/v2\/posts\/474\/revisions\/475"}],"wp:attachment":[{"href":"http:\/\/designwithapurpose.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/designwithapurpose.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=474"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/designwithapurpose.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}